I’m fascinated by the subtle things that shape people’s behavior: their preferences and what motivates them. While working in marketing, I saw how personalized strategies could create real connections with audiences. I realized that this could go deeper— figuring out what people truly need at a systems level. That’s when I knew I wanted to be part of the design process, so I pursued my master’s in UI/UX design from Parsons and Cornell Tech.
Now, I bring both a user-centered and business lens to product design, crafting solutions that are seamless, scalable, and resonate with people. I’ve put this into practice while leading UX sprints for start-up teams working with companies like Wiziboat, Merck, and Transcarent.
It starts with uncovering the why- the unspoken needs and motivations behind the screen. From there, it’s about translating those insights into experiences that make users feel understood. The best part of design, for me, is making sure people feel heard while loving the product we create.
Having three beverages with breakfast (iced coffee, OJ, and water), trying out different Bon Appétit recipes, doing the NYT mini crossword (trying to conquer the full one), and learning to knit!