I’m fascinated by the subtle things that shape people’s behavior: their preferences and what motivates them. While working in marketing, I saw how personalized strategies could create real connections with audiences. I realized that this could go deeper— figuring out what people truly need at a systems level. That’s when I knew I wanted to be part of the design process, so I pursued my master’s in UI/UX design from Parsons and Cornell Tech.

Now, I bring both a user-centered and business lens to product design, crafting solutions that are seamless, scalable, and resonate with people. I’ve put this into practice while leading UX sprints for start-up teams working with companies like Wiziboat, Merck, and Transcarent.