Project Overview

For the Cornell Blockchain 2024 Conference, I supported the creation of a comprehensive design system that unified digital and physical assets, ensuring a cohesive and recognizable brand experience. From typography and color schemes to marketing materials and event signage, I crafted a scalable framework that streamlined design execution while reinforcing brand messaging. This strategic approach contributed to a 23% increase in ticket sales and helped attract over 800 attendees, solidifying the conference’s visual identity and impact.