End-to-end branding for New York's frontier tech conference

Skills

Design system
Digital assets
Printed materials
Web design

Team

Chen, Designer
Geiger, Designer

Timeline

Mar - Apr 2025

Tools

Figma
Adobe Illustrator

Overview

From concept to the conference floor.

Working alongside fellow designer Chen, I built the complete visual identity, from the first speaker announcement on LinkedIn to the banners lining the venue on event day. AI and blockchain are rewriting the rules of how value moves and decisions get made. The design had to reflect that momentum across all touch points (digital, print, and web) and speak with one voice.

impact

1,000+

Attendees

Professionals, builders, researchers & students

90

Speakers

Across blockchain, crypto, AI, fintech and healthtech

24

Partners

Industry and academia

printed assets

Print required a different kind of precision. Banners, vinyl clings, posters, and ID badges all needed to translate the digital identity into physical space and account for large-format output.

Photographs by Lina Shteyn.

Website design

Converting interest into attendance —

The website had two jobs. Before the event, it needed to convert curiosity into registrations — drawing in leaders from Wall Street, crypto, and academia with a design that matched the caliber of its speakers.

Then, guiding throughout the day.

On event day, it became a live companion in every attendee's pocket: optimized for mobile so anyone on the floor could instantly pull up the agenda, browse speaker bios, or navigate between sessions.

The agenda lists the sessions, speakers, times, and locations.

Click the speaker's profile to read their bio.

Easily find the session locations on the map.

Digital assets

Graphics were designed as a modular LinkedIn template system, maintaining consistency across speaker and panel announcements while keeping production fast.

Thoughtful design starts with a conversation— Let's chat.

Resume