u.s. innovation in crypto
conference design
Designing a bold identity to reflect the future of crypto.
Skills
Design System
Digital Assets
Printed Materials
Team
Chen, Design Co-Lead
De Silva, Executive in Residence
Timeline
Mar - Apr 2025
Tools
Figma
Adobe Illustrator
Overview
Capture the current state of Web3 and Crypto, as institutional adoption becomes a reality.
For the fifth annual Cornell Blockchain Conference, and my second year on the design team, we set out to evolve the visual identity to reflect a new era of U.S. innovation in Crypto. We then had to translate that into a cohesive visual identity across social media, sponsorship outreach, and printed assets.
impact
Attendees
Making it the most successful conference yet!
56
Speakers
Across Web3, Wall Street, and Tech
15
Sponsors
Who helped make this event possible
Final designs
Photographs by Krisanne Johnson
© Kirsten Geiger 2026. All rights reserved.