Summit Learning

Empowering student learning by pairing users with tutors based on individual teaching style needs.

High schoolers feel the pressure to do well academically for their college applications. However, the generalized curriculum means they might not receive the 1-on-1 help they need for difficult subjects. Summit Learning supports student learning by pairing them with tutors based on their unique academic needs. The personalized onboarding experience aims to increase completion rates and customer satisfaction.

Skills

UX Research

Interaction Design

Wireframing

UX Research

Interaction Design

Wireframing

Team

Solo project

Timeline

Aug - Oct 2023
3 months

The Problem

The Problem

It's difficult for students to learn subjects they're struggling with in a generalized class setting.

A study conducted by the National Institute of Health in 2023 found that incorporating individual learning styles had a positive effect on students’ GPA while group learning styles had a negative effect.

A study conducted by the National Institute of Health in 2023 found that incorporating individual learning styles had a positive effect on students’ GPA while group learning styles had a negative effect.

HOW MIGHT WE…

help students feel academically supported by taking their unique needs into consideration when pairing them with a tutor?

Research

GENERATIVE INTERVIEWS

I conducted 4 generative interviews with people who had experience learning with a tutor. I gained valuable insight as to why they decided to work with a tutor and the important factors they had considered when it came to selecting one.

Key Finding

The need for a tutor is mainly felt in high school.

In middle school, there is less of an emphasis on a student's overall GPA. In college, they are most likely in programs which they excel in.

However, in high school, they are introduced to the pressure of college applications. Since the general curriculum ranges from mathematics, science, and english- it's more likely a student will struggle with at least 1 subject area.

Key Insight

Students are motivated to get a tutor when they need help achieving a specific goal.

Whether that’s raising their GPA or just passing a class. They were concerned about their academic performance as it would affect their college applications and the prospects of them getting accepted into their dream school.

MAIN INSIGHT

Students worry that their academic difficulties will prevent them from reaching their goals or dreams.

ADJACENT INDUSTRY AUDIT

Following recognizable UI and UX patterns builds reliability.

I analyzed how adjacent industry platforms designed various states in the onboarding process to identify common patterns. By incorporating these established patterns, rules, and interactions that users are already familiar with, I aim to increase usability and eliminate confusion.

Progression Bar

Progression Bar

Important to guide the user by indicating which step they’re on in the entire process.

Account Creation

Account Creation

Indicate the information in the content field and which is necessary to create an account.

Payment Plan

Payment Plan

Clearly outline what services are offered and a CTA with each package.

Selection

Selection

Past customer reviews and adjustable filters makes it easy to compare factors important to their selection.

Schedule Availability

Schedule Availability

Show all dates- greying out unavailable dates and highlight which ones are.

Personal Assessment Quiz

Personal Assessment Quiz

Questions should be conversational and clear, with all the number of questions indicated.

Ideation

Ideation

LOW-FIDELITY PROTOTYPE

Does having a tailored on-boarding experience encourage users to complete account sign up and book a trial lesson?

Students appreciated the steps being bite-sized and that the self-assessment questions covered their academic needs and concerns. However, a question arose- how would they determine their learning style?

Students appreciated the steps being bite-sized and that the self-assessment questions covered their academic needs and concerns. However, a question arose- how would they determine their learning style?

MAPPING

Based on these findings, I knew that I needed to incorporate a way for students to discover their learning style if they didn't know theirs. Initially, the pairing quiz and learning style quiz were in completely separate flows.

Development

USABILITY TESTING

I conducted rounds of user testing to determine the key features needed for students to feel assured that their needs are understood and trust the tutors suggested. This led to a couple rounds of key iterations.

Early Iterations, Mid-Fidelity

Tutors rating, reviews, and subject specialties are indicated on their profile. They're able to introduce themselves in a personal bio.

Solutions, High-Fidelity

Highlight tutor's qualifications by indicating their degree and number of years tutoring.

Early Iterations, Mid-Fidelity

Quiz directly asks users to select their learning style.

Solutions, High-Fidelity

Gives users the option to take a separate learning style quiz without completely exiting the flow.

Early Iterations, Mid-Fidelity

Packages give information on the cost per class and the number of sessions with their valid time period.

Solutions, High-Fidelity

Packages list the terms and services included in each package. Slash out pricing used to emphasize money saved.

Solution

Solution

Landing Page

Walks users through what they can expect from the platform’s lessons

Users learn how students are paired with a tutor, the benefits of teaching based on their individual needs and learning style, and past success stories to validate the tutor’s effectiveness.

Pairing Quiz and Account Creation

Understand the student's academic needs and learning style to effectively pair them with tutors

When asked for their learning style, users are given the option to take a brief quiz in order to discover or confirm what theirs is.

Tutor Selection

Book a trial lesson with one of the matched tutors based on the student’s preference

Students are able to select a lesson time based on the tutor’s calendar availability or message them directly.

Learning Plan, Payment Confirmation

Student learning packages with increasing amounts of classes, catered to varying academic goals

Reflection

Reflection

Reviewing user data post-launch to analyze their interactions and drop-off behavior.

All my interviewees were asked to review the on-boarding experience, setting the expectation that they would have to complete it.

However, if this site were to launch I'm curious to see how users would interact with the product outside of a closed environment like an interview. I wonder where they might drop-off, their reason for doing so, and how the design could be improved based on these findings.